Engage, inspire and indulge your thirst for knowledge and wine.

Join Society of WINEsteins

Benefits of Belonging

  1. 4 Intelligence Briefs to keep you up on exciting news in technology, space exploration, art, science and wine.
  2. 3 2 complimentary tastings per year in the Caldwell Cave for Booster Pack and Full Throttle members. 4 tastings per year for Quantum Leap
  3. 2 First rights to our limited glow-in-the-dark Rocket Science magnums
  4. 1 Guaranteed shipments of Rocket Science wine twice per year (Spring and Fall)

Time & space are finite so get on board...

Choose Your Refueling Option

WINEsteins receive a shipment of the newest Rocket Science Proprietary Red twice per year (shipped on the Equinox) and a payload of planetary perks.

Basic Ration 3 bottles $222/shipment
Booster Pack 6 bottles $444/shipment
Full Throttle 12 bottles $888/shipment
Quantum Leap 24 bottles $1,776/shipment
*Prices do not include taxes or shipping

Annual Rocket Science Back Label Contest

Whether you’re a writer, space poet, scientist, or just an earthling looking to express your creative side (and win some wine*), we’d love to publish your thoughts, formulas, fables, or follies on the back label of Rocket Science wine. From the creative to the totally out there, anything goes in 80-words or less.

Winners (there's usually a few each year) receive bragging rights and 12 bottles* of Rocket Science wine sporting the winning label. Enter as many times as you like.

Enter Contest

*Winners pay $1 for a case of Rocket Science wine. Shipping is available only in the contiguous United States.

The Launch His-tory

How did a wine project – outside the bounds of our expected Caldwell wine universe – come about? Well, that depends who you ask…

Her-Story, by Joy Caldwell

I said… “It can’t be Rocket Juice, it has to be Rocket Science.” It was an immediate connection and a no brainer because my dad was a real-life Rocket Scientist. My dad, Robert Herzog had two degrees from California Technical Institute and spent most of his career working in the aeronautics lab and the ballistic missile division for TRW Defense and Space Systems Group.

His-Story, by John Caldwell

Back in 2002, John was in the kitchen one night making dinner. He was standing at the stove and stirring the pasta sauce when I walked in with groceries, and before I could even set them down, he blurts out “Honey, you know how you always hear these winemakers saying it’s not rocket science to make great wine…. Well how ‘bout that new wine we’re making, maybe we should call it Rocket Science or Rocket Juice?

Evolution of a Label

Behind the Name

Rocket Science is a wine that rethinks what’s possible. The name salutes co-founder Joy Caldwell’s father, a man who went from mechanical to aerospace engineering, and from test pilot to candidate for the original moon landing. His fearless pursuit of his dreams instilled in Joy the drive to take on the impossible. Our wine’s Mission is to honor that spirit of adventure and boundless curiosity and share the incredible things humans are dreaming, inventing, and building every day… because the search for knowledge is cause for celebration, and that celebration needs wine.

The Big Bang

In our case, it was Big Bang Communications, a company we hired in 2002 to write the back label story for Rocket Science, our new Proprietary Red wine project. The stories were great – entertaining and just enough over your head to make you think. Over the next few years the excitement for the wine and the stories took on a life of their own, and everyone from rocket scientists to us more earthbound types came into the fold wanting to share in the fun. Then in 2006, Eric Beaser, Aeronautical Engineer, paid us a visit and inspiration was born.

The Catalyst

Did you know it takes 1.5 million cases of Rocket Science wine to lift a one-ton payload into low earth orbit? Neither did we... until Eric Beaser came for a tasting at the winery and got so fired up about our Rocket Science wine that he spent 20 hours in the lab modeling simulated rocket launches on a multimillion dollar, CRAY supercomputer to find out. Over the next few years the excitement for the wine and the stories took on a life of their own, and everyone from rocket scientists to us more earthbound types wanted to share in the fun. In 2006, Eric Beaser, Aeronautical Engineer, paid us a visit and inspiration for the label contest was born.

GIVING BACK

Philanthropy for the Advancement of Science, Technology Engineering and Math.

Rocket Science is our salute to Joy Caldwell’s father, Robert Herzog, a man who went from mechanical to aerospace engineering, and from test pilot to candidate for the original moon landing former pilot and aerospace engineer. Bob passed away in 2012. He was always very generous and a major donor for Caltech and, as the original inspiration for Rocket Science, this wine has given us a way to expand his legacy in the field of advancement in science for generations to come through donations to CalTech, Rocket Mavericks, New Space, and the Astronaut Scholarship Foundation.

Intelligence Briefs

Rocket Science Intelligence Briefs are where we collect the day’s most exciting specimens of science news and culture for the betterment of all mankind. Our objective: to expand and entertain the mind in infinite directions and dimensions, and support a culture of curiosity about technology, science, and doing the impossible

We would like to think of what we are doing here as our own record, a capsule of ideas that we too are thrusting out into the universe, hopefully to be appreciated both in our time, and ones to follow. For Intelligence Briefs’ inaugural launch, we’re looking at the human experience in space. Is sex in space as heavenly as we think? How does a hedonist sit down to a feast in zero gravity? Can space-grown grapevines boost wine quality to celestial levels? Read on, fearless wonderers. Read on.

Coming Soon