Join Society of WINEsteins

Engage, inspire and indulge your thirst for knowledge and wine.

WINEsteins receive a shipment of the newest Rocket Science Proprietary Red twice per year and a payload of planetary perks including, access to our exclusive glow-in-the-dark magnum bottles, tastings in the Caldwell cave, invitations to winery events and the Intelligence Brief.

Choose Your Refueling Option (shipped on the Equinox). Plus tax and shipping.

Basic Ration 3 bottles $222/shipment
Booster Pack 6 bottles $444/shipment
Full Throttle 12 bottles $888/shipment
Quantum Leap 24 bottles $1,776/shipment

Time & space are finite so get on board...

Join Now

Benefits of Belonging

  • Shipments of Rocket Science by Caldwell twice per year
  • First rights to our limited glow-in-the-dark Rocket Science magnums
  • Be a judge and help us select the finalists for the annual Rocket Science Back Label Contest
  • The chance to win tickets to the California Academy of Sciences’ Big Bang party
  • 2 complimentary tastings per year for Booster Pack
  • 4 complimentary tastings per year in the Caldwell Cave for Full Throttle and Quantum Leap
  • Intelligence Briefs to keep you up on exciting news in technology, space exploration, art, science and wine

The Launch History

How did a wine project – outside the bounds of our expected Caldwell wine universe – come about? Well, that depends who you ask…

His-Story, by John Caldwell

Back in 2002, John was in the kitchen one night making dinner. He was standing at the stove and stirring the pasta sauce when I walked in with groceries, and before I could even set them down, he blurts out “Honey, you know how you always hear these winemakers saying it’s not rocket science to make great wine…. Well how ‘bout that new wine we’re making, maybe we should call it Rocket Science or Rocket Juice?

Her-Story, by Joy Caldwell

I said… “It can’t be Rocket Juice, it has to be Rocket Science.” It was an immediate connection and a no brainer because my dad was a real-flife Rocket Scientist. My dad, Robert Herzog had two degrees from California Technical Institute and spent most of his career working in the aeronautics lab and the ballistic missile division for TRW Defense and Space Systems Group.

Evolution of a Label

The Catalyst

Did you know it takes 1.5 million cases of Rocket Science wine to lift a one-ton payload into low earth orbit? Neither did we... until Eric Beaser came for a tasting at the winery and got so fired up about our Rocket Science wine that he spent 20 hours in the lab modeling simulated rocket launches on a multimillion dollar, CRAY supercomputer to find out. As he put it, “I know it's dorky, but I was inspired to do it for fun.” ...and it gets us thinking... maybe there’s more of you WinEstein types out there with an excess of creativity and knowledge to share….

The Big Bang

In our case, it was Big Bang Communications, a company we hired in 2002 to write the back label story for Rocket Science, our new Proprietary Red wine project. The stories were great – entertaining and just enough over your head to make you think. Over the next few years the excitement for the wine and the stories took on a life of their own, and everyone from rocket scientists to us more earthbound types came into the fold wanting to share in the fun. Then in 2006, Eric Beaser, Aeronautical Engineer, paid us a visit and inspiration was born.

Behind the Name

Rocket Science is a wine that rethinks what’s possible. The name salutes co-founder Joy Caldwell’s father, a man who went from mechanical to aerospace engineering, and from test pilot to candidate for the original moon landing. His fearless pursuit of his dreams instilled in Joy the drive to take on the impossible. Our wine’s Mission is to honor that spirit of adventure and boundless curiosity and share the incredible things humans are dreaming, inventing, and building every day… because the search for knowledge is cause for celebration, and that celebration needs wine.

Yearly Back Label Contest

Every year we offer you the chance to get published on a 750mL bottle of Rocket Science. Submit as many entries as you’d like—from the creative to the academic to the totally out there, anything goes in 80 words or less. Finalists receive 12 bottles of Rocket Science with their winning label, and bragging rights as an honorary rocket scientist… at least in our eyes.

Last call for submissions: Friday, April 14th

Submit Your Entry Here

Intelligence Briefs

Rocket Science Intelligence Briefs are where we collect the day’s most exciting specimens of science news and culture for the betterment of all mankind. Our objective: to expand and entertain the mind in infinite directions and dimensions, and support a culture of curiosity about technology, science, and doing the impossible

We would like to think of what we are doing here as our own record, a capsule of ideas that we too are thrusting out into the universe, hopefully to be appreciated both in our time, and ones to follow. For Intelligence Briefs’ inaugural launch, we’re looking at the human experience in space. Is sex in space as heavenly as we think? How does a hedonist sit down to a feast in zero gravity? Can space-grown grapevines boost wine quality to celestial levels? Read on, fearless wonderers. Read on.

Coming Soon